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Blog — Parthé



New Classics

A classic is defined as “a thing that is memorable and a very good example of its kind”. In the world of film and video one “classic style” is that of the old Public Service Announcements and Educational Films of the 1950s. Those films were the inspiration for our latest work with Essentia Health.

This past spring, Essentia Health commissioned Parthé Inc. to produce three marketing videos for their system wide MyHealth initiative. Each video was produced to specifically target a certain demographic- patients, staff, and physicians. Education and information on the benefits of MyHealth were the primary objectives for these videos. The wrinkle, was that they also needed to be equally entertaining in order to engage the desired audience.

Enter the 1950s. By giving these videos that classic look and feel, viewers are able to engage with the programs before a single word is spoken. It also also allowed us to add some humor by playing with viewers expectations.

Are the MyHealth videos “New Classics”? Maybe. They certainly communicate the clients desired messages in a unique and effective way. And that’s always a win!



The Elements: Friend or Foe?

Fond du Lac - Bridge

Two days. Sixty locations. One commercial.

We needed a lot of footage for this commercial because it’s edited in a style in which the subject moves from the left to the right of the screen—or stays in the middle of the screen but increases in size as she walks closer to the camera—while the background changes rapidly behind her; her wardrobe and the lighting are also constantly jump cutting with the background. This rapid succession of cuts visually portrays Fond du Lac Tribal and Community College’s concept of “The Journey.”

In order to get that number of shots, we travelled around Cloquet and Duluth, accumulating shots of local landmarks that a Fond du Lac student would be likely to visit. From Gordy’s to Canal Park and many places in between, we raced a rainstorm and constantly vied for the lead. The spontaneous nature of the storm caused several different lighting situations from place to place and created a variety of looks for the finished video, which again, helped to reinforce Fond du Lac’s campaign message.

FDLTCC The Journey from Parthe, Inc on Vimeo.



The Streets of Mankato

Reds, blues, greens, yellows, purples, diamonds, ovals, crescents, triangles—this is what you see when you peer into a kaleidoscope, an array of colors and shapes arranged into one cohesive, ornate image. Just as a kaleidoscope has many shapes and colors that together form one image, so does a town have many people and businesses that together form one community.

This past week, Parthé peered into the kaleidoscope that is Mankato, Minnesota in order to shoot a community-based commercial for Mankato Clinic. We traveled around Mankato, filming at a variety of locations from The Coffee Hag to Nicollet Bike Shop.

Navigating various weather and lighting conditions, we collected fantastic shots at an assortment of venues that we are now in the process of assembling into a finished video that includes a wide range of locations, but visually communicates one clear message. The diamond at Franklin Rogers Ballpark, the red of the fire engine at the Mankato Fire Department, the crescent curve of the water pump handle at the entrance of Red Jacket Trail Park all have a sense of charm in their own right, but combined into one video, these elements form one cohesive, ornate image that is Mankato, Minnesota.

Look for our interpretation of Mankato for Mankato Clinic coming soon!
On location at Massad's Mediterranean Grille. To see more photos from our shoots, visit our Facebook page.

On location at Massad’s Mediterranean Grille. To see more photos from our shoots, visit our Facebook page.

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